Salesforce Niches

Occasionally, I see a company or individual specializing in a very niche area of an industry.

And rather than taking the mantra of being all things to all people, their message is refined expertise to a select few.

If there’s a particular area of an industry that you feel you shine best in, maybe that’s the path to take.

Going deep, rather than wide, could lead to you being the industry expert in your particular niche.

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