Why does someone buy a book when they don’t really know exactly what’s inside?

It could be a little risky, right?

But risk is reduced because:

– It was recommended to them from someone else (your referrals)

– They read the front or back covers and it intrigued them (your resume or LI profile)

– They recognized the author from past bodies of work (your content, your blogs, the apps you’ve built and demonstrated)

– The buyer showed up at the same event as the author and they had similar interests (Salesforce networking events)

Book buyers tell themselves stories about why to buy a book which helps reduce their purchase risk. 

Hiring managers tell themselves stories about why to interview you which helps reduce their hiring risk. 

Have your book chosen…