To those that are either a BA or often play the role of a BA.
You, my friends, I think are often the glue that holds it all together.
I’ve been on a few discovery calls lately, and customers often don’t know what all Salesforce is capable of and how it can help.
Allowing your role to be so vital in successful outcomes.
By listening attentively, and continue to ask the good questions/statements:
“Have you thought about…”
“Would this be a good idea…”
“What if we did…”
“Did you know Salesforce could do…”
“What would it mean if…”
or “Can you run that by me again, I didn’t quite grasp it”
or even, “Let us take that one back and see what’s possible”
Isn’t it a great feeling, when your user says: “I’m not sure, what do you think?”
It’s often the “small” stuff during those conversations that means so much to the end users/stakeholders.
Continue to be courageous, exploratory, transparent, inquisitive, emphatic, allowing you to be viewed as the “go-to” that “just gets it”.
The shiny, new objects that are being developed are usually not possible without your contribution.
A few Salesforce BA book references below.