Hook: catch the ear of the listener.
Or possibly for you: catch the eye of the reader.
Do you have a hook when you make an outreach to a potential hiring manager?
If you’re not having much success, as it starts with something like: “I’m looking for a new Salesforce opportunity, can you help?”
You might want to change it up.
Rather, what else can you find out about them, their interests, their alumni, their careers, where they currently live/work, where they used to live/work, mutual connections, etc.?
Is there anything you can relate to or bring up based on what you find?
Be creative, make it personal, it can be what distinguishes you from others.
Often if they’re not the right person to contact, they may respond with who is, as you had a good hook and they were impressed.
And if you like hip-hop, here’s a good tune to dance to while you’re creating your lead-in hook:
“Wat Da Hook Gon Be” Murphy Lee & Nelly ft. Jermaine Dupri