I often try to relate Sales and Marketing to your job search and I think you should to.

As you think about your resume, ask yourself, is this unique? 

And I’m not talking about a whacky font selection or a selfie of you with Britney Spears in the corner, I’m referring to the content.

Keywords like dependable, trustworthy, hardworking, etc. are not unique on their own and really should be expected, but rather maybe a few short sentences that imply why those are true and a reader can have an emotional connection with them.

Plus, anything else that helps show why you’re different, unique and a “good catch”.

The purpose of a USP is about positioning and connection, to attract a prospective employer and for them decide to choose to call you back versus someone else.

USP – the difference between you and me.