1. Strangers (Hiring Managers)

2. Trust (Theirs not yours)

3. Education (Theirs not yours)

1. Stranger: A person whom one does not know or with whom one is not familiar.

Question: Does the hiring manager know who you are?

2. Trust: A firm belief in the character, strength, or truth of someone or something.

Question: Does a hiring manager trust you can do the job?

3. Education: A body of knowledge acquired. 

Question: How does the hiring manager know you can do the job?

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The more time and effort you can spend educating (aka showing, telling, guiding, expressing) to strangers what you’re capable of, the more trust is built. 

Question (maybe a little cold-hearted): If you think certifications alone builds trust, why aren’t you being considered?