I mean other than your stunning good looks, charming personality, pearly white smile, Old Spice/White Shoulders fragrance, and fly business suit.

How about by bringing unexpected value to the table?

Things that make the interviewer(s) say, “wow, this candidate is really something”…in a positive way.

Differentiate yourself.

Here’s some ideas:

– Ask great, powerful questions.

– Share ideas and tips that allowed you to be successful that also might be useful for the interviewers current challenges.

– Communicate news, insights or recent events that are part of their industry.

– Show that you are the most prepared based on the research that you’ve done compared to any other candidate.

Maybe, just maybe, if your experience and skills aren’t exactly where they need to be, your “wow” factor can make up the difference.

So, before the interview, ask yourself: how can I bring unexpected value to the interview and show them my:

“WOW”!