If you ask a professional marketer what are their primary objectives, these 2 nouns will be at, or near the top.

Marketing is offering someone something to solve a problem and the 1st steps in that journey is building awareness of who you (or your company) are, what’s being offered, how that offering is going to help them.

Isn’t that your goal in your career search as well?

1. To have a hiring manager be made aware of who you are (referrals are best).

2. To have them understand what you can bring to the table (often your work, not just your resume).

3. To be able to make an informed decision that you are going to get the job done (trusts you).

These objectives take time.

You, my friend, are a marketer…